Case Study

Branding

Insomnicup

three cups of coffee in purple branding

A restaurateur needed their brand explored through their retail products, inspired by EDC/Insomnia and a Night Owl vibe. The logo was already created; I just needed to show it off in some calming, yet energetic packaging.

Containers for hot and cold beverages were needed, as well as packaging for take-home grounds or whole beans.

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