The Larry Ruvo Academy

The Challenge

The Larry Ruvo Academy at Southern Glazer’s Wine, Spirits & Beer of Nevada approached us with a clear need: their 2023 curriculum was set, complete with class data, schedules, and instructor information, but the presentation lacked impact. While the content was strong, the visual design failed to reflect the prestige, sophistication, and credibility of their world-class educational offerings.

The Academy needed more than just an information sheet—they needed a marketing tool that could highlight the quality of their program, engage their audience, and strengthen their reputation as a leader in beverage education.

The Approach

Leveraging the Academy’s existing brand equity and sophisticated positioning, the focus was on creating a digital-first solution that would be clean, professional, and highly functional.

Key priorities included:

• Information hierarchy: Organizing the curriculum data, schedules, and instructor details into an accessible structure.

• Visual storytelling: Using design elements that convey prestige and expertise.

• Ease of use: Ensuring the page was simple to navigate for both new and returning students.

• Brand alignment: Maintaining the Academy’s strong identity while elevating the presentation.

The Solution

The result was a modern digital page designed to function as both a marketing asset and an educational hub. The layout showcased the curriculum in a clear, easy-to-read format, while typography, color, and spacing reflected the Academy’s sophistication. Instructor profiles were given space to shine, reinforcing the expert-driven quality of the program.

By turning static information into a polished, branded experience, the Academy gained a tool that could both attract new participants and instill confidence in their long-standing reputation for excellence.

The Impact

The new digital page provided:

• A professional, cohesive brand presence for the 2023 curriculum.

• Streamlined communication of class data and schedules.

• Stronger positioning of the Academy as a prestigious education provider in the wine, spirits, and beer industry.

This transformation not only refreshed the Academy’s curriculum presentation but also elevated its marketing potential, giving the organization a powerful asset to engage students and reinforce its leadership in beverage education.